John Lewis

CLIENT

John Lewis Partnership
John Lewis Finance

TEAM

Alex Paine
Harriet Scheiner
Laura Chitty
Josh Grazier

LENGTH

3 months
2-week design sprint

SKILLS

Customer Research
UX/UI
Design System
Wireframing
Prototyping
Animation

CONTEXT

This project set out to design a signature proposition for new parents that will grow JLFS customer base and benefit the wider John Lewis Partnership. Our strategic objectives for our signature proposition are:

1. Acquire new customers
Acquire existing JLP retail shoppers into FS products

2. Retain and grow existing base
Grow existing JLFS customers' product holding, customer value, and loyalty

3. Deepen preference for John Lewis Partnership
Grow lifetime value with new parents and their children to build out the next generation of JL customers

CHALLENGE

Every parent plans to start saving for their child, but pre-birth it doesn’t feel like a priority, and once the baby arrives you never have the time or headspace to do it properly.

51% of new parents want to save for their child’s future but don’t know where to start
50% of parents are trying to create a nest egg for their child’s future
83% of parents are saving exclusively in cash and will see the value drop as inflation rises

Meet Nest Egg

The easiest way to start saving for your child from the day they are born

01.
First £50 is on us

We know how expensive having a family can be. So when you spend over £400 on the baby & kids range at John Lewis we will give you £50 to help you start growing your child’s Nest Egg. Just activate their account to claim. A little thank you from us to your child.

02.
Get set up in moments

As a new parent you have enough to do without adding money admin to the mix. With the John Lewis Nest Egg you can get started in a few simple steps, even before you’ve welcomed your child to the world. Get set up before they’re born, then just then activate their Nest Egg when you’re ready after they arrive.
Tick it off your list earlier.

03.
Grow your child's Nest Egg faster

We know that starting to invest can be daunting. With Nest Egg you can try out investing freely with your £50 reward from John Lewis and see how it goes. As you contribute  to the Nest Egg it’s up to you where that money goes. Invest your child’s cash to grow their money quicker.

04.
Turn shopping into saving

It’s hard to save when there is so much to buy for your family. But with Nest Egg you can boost your child’s savings effortlessly through our rewards programme and round up feature. Shop for your family, save for their future.

05.
Give memories and not just money

Getting cash in an envelope just isn’t the same is it?
When your friends and family contribute money to Nest Egg they can add photos, messages and videos to make their gift last longer. Make giving money a joyful experience.

Placing your child at the center of every interaction

We curated a set of child-centric signature features to help new parents easily save and invest for their child with John Lewis.

1. Nest Egg Bonus
Gifted with a John Lewis nursery purchase, receive a £50 bonus upon opening a Nest Egg account 

2. Nest Egg Hub 
Manage the progress of the Nest Egg within an all-in-one dashboard 

3. Contributions  
Steadily invest in the Nest Egg
 
4. Gifts 
Receive contributions with a  timeline of heartfelt messages  from friends and family  

5. Performance 
With auto-sorted investments,  view the projected and historic performances of the Nest Egg 

6. Shop & Save 
With every purchase at John Lewis, earn rewards contributing to the  Nest Egg