hello! i'm ariel.
I bring a multidisciplinary, human-centered approach and a growth mindset into my design process and craft. Throughout my career, I traversed cultures and environments to pursue my passion – moving from Hong Kong to Seattle and London and transitioning from agency and in-house to consultancy work. I empathize with diverse contexts to build meaningful and innovative solutions.
I currently drive brand & digital innovation in the EMEA region at Lippincott, a creative consultancy renowned for making the world's leading brands. Previously, I helped pioneer inclusive design at Airbnb by crafting digital accessibility and globalization design systems established org-wide. I created visual storytelling brands at Branding Records and Rationale, and freelanced in brand and product design for B2C startups.
Outside of design, my evolving interests include all kinds of systems (interior design, architecture, game design, ethnography), psychoanalytical thrillers, cultural podcasts and books, indie alternative rock music, travel adventures, homemade recipes, and prints & crafts for my Etsy.
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clients
experience
EDUCATION
University of Washington • Seattle
Visual Communication Design
Class of 2020
Visual Communication Design
Class of 2020
experience
Brand & UX/UI Designer @ Lippincott • London
Jan 2021 – Present
Jan 2021 – Present
Freelance Designer @ achandes • Remote
Jun 2020 – Present
Jun 2020 – Present
Brand & UI Designer @ Branding Records • Hong Kong
Sept 2020 – Jan 2021
Sept 2020 – Jan 2021
Experience Design Intern @ Airbnb • San Francisco
Jun 2019 – Sept 2019
Jun 2019 – Sept 2019
UX/UI Design Intern @ Tink Labs • Hong Kong
Jul 2018 – Sept 2018
Jul 2018 – Sept 2018
toolkit
SKILLS
Experience Design
UX/UI, Wireframing, Prototyping, Design System, Digital A11y
UX/UI, Wireframing, Prototyping, Design System, Digital A11y
Branding
Logo, Visual System, Illustration, Iconography, Packaging, Guidelines
Logo, Visual System, Illustration, Iconography, Packaging, Guidelines
Research
Design Sprint, Auditing, Surveying, Workshops, Customer Testing
Design Sprint, Auditing, Surveying, Workshops, Customer Testing
Storytelling
Presentation, Education, Client relations
Presentation, Education, Client relations
TOOLS
Figma
Adobe Creative Suite
Illustrator, Photoshop, AfterEffects, Premiere Pro, InDesign
Illustrator, Photoshop, AfterEffects, Premiere Pro, InDesign
Principle
Microsoft, iWork, G-Suite