Hey, I'm Ariel 👋 Welcome to my studio 🌞
I’m a multidisciplinary designer passionate about connecting visual and interaction design. Throughout my career, I traverse cultures and environments to create meaningful brands and human-centered experiences.
✸ From Hong Kong — Currently based in London
A little about me
With a multidisciplinary and multicultural background, I always bring a human-centered empathy and a growth mindset into my problem-solving process and craftsmanship. I worked in boutique studios and agencies in Hong Kong, big tech and startups in San Francisco, and now in brand innovation consultancy in London – adapting to each diverse client and industry I design for.
I currently drive brand and digital innovation at Lippincott, a creative consultancy renowned for making the world's leading brands. Previously, I helped pioneer inclusive design at Airbnb, establishing org-wide digital accessibility and globalization design principles and systems. I also freelanced for local small businesses, created boutique brands and platforms at Branding Records and Rationale, and developed next-gen products for Y Combinator startups.
Outside of design, my evolving interests include systems design (interior, architecture, game, ethnography), psychological thrillers, podcasts and books on cultural identity politics, indie alternative rock music and concerts, traveling and exploring new cultures, homemade recipes, and prints & crafts for my Etsy.
A few of my clients
My services
Design System
Product Design
Branding
Animation
Illustration
Packaging Design
Creative Direction
Consultation
Product Design
Branding
Animation
Illustration
Packaging Design
Creative Direction
Consultation