Nice to meet you – I’m Ariel. 👋
I’m a multidisciplinary product designer passionate about connecting visual and interaction in digital experiences. Throughout my career, I traversed cultures, environments and industries to create meaningful & innovative products.
With my multidisciplinary and multicultural background, I always bring a human-centered empathetic approach and a continuous growth mindset into my design problem-solving process and craft. I worked in agencies and in Hong Kong, big tech and startups in San Francisco, and now in innovation consultancy in London – adapting to each diverse client or industry context I design for.
I currently drive brand & digital innovation at Lippincott, a creative consultancy renowned for making the world's leading brands. Previously, I helped pioneer inclusive design at Airbnb, establishing org-wide digital accessibility and globalization design principles and systems. I created brands and experiences at Branding Records and Rationale and freelanced for small businesses and Y Combinator startups.
Outside of design, my evolving interests include systems design (interior, architecture, game, ethnography), psychological thrillers, cultural podcasts and books, indie alternative music, travel adventures, homemade recipes, and prints & crafts for my Etsy.
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Portfolio featured on Bestfolios & Cofolios
MY SERVICES
Design System
Digital Accessibility
Branding Development
Graphic Design
Product Design (Website/Mobile)
Design Sprints
Design Research
Prototyping
Animation
Illustration
Packaging Design
Consultation
Digital Accessibility
Branding Development
Graphic Design
Product Design (Website/Mobile)
Design Sprints
Design Research
Prototyping
Animation
Illustration
Packaging Design
Consultation