TEAM
Lippincott London
SKILLS
Branding
UX/UI
Design System
Website Design
UX/UI
Design System
Website Design
MY ROLE
Visual Guidelines
Design Direction
Wireframing
Prototyping
Implementation
Information Architecture
Design Direction
Wireframing
Prototyping
Implementation
Information Architecture
Driving recognition for Nokia as a B2B tech powerhouse
context
For the past decade, Nokia has brought the same groundbreaking spirit to the world of telecom and B2B networking, leading in networks and cloud. Despite this evolution, most people continue to see Nokia as a mobile phone company—a perception holding the brand back as it seeks to grow in the enterprise market, outpace competitors and be recognized for the value it brings to service providers it partners with.
solution
As Nokia pivots into a B2B technology sector, we transformed its identity and key experiences to showcase a new evolution of the brand. Using the new kaleidoscopic color palette and bold imagery, we created a unique digital experience that drives recognition for Nokia as a B2B tech powerhouse.
“At Nokia, we create technology that helps the world act together.”
We articulated Nokia as a strategic collaborator and a distinctly human
brand with a new purpose. This purpose comes alive in the new logo and visual identity, designed to signal change and help existing and prospective customers see Nokia in a new light.
To visually represent Nokia’s purpose, the logo’s individual letters were abstracted so they only read as ‘Nokia’ when they act together. The logo’s N, O and K letterforms have been repurposed as bold graphics to use across all content, so every communication is distinctively Nokia.
Rebranding the digital experience with the refreshed Nokia identity
The new digital-first identity goes further with a kaleidoscopic color palette and bold imagery. We spotlighted Nokia’s new strategy through content and imagery. Each page takes users through engaging visual storytelling, highlighting Nokia’s innovation, expertise, and commitment to driving the next era of connectivity.
