Cenomi

Creating a new lifestyle brand and experience for Saudi Arabia’s retail giant to empower personal expression and self-discovery.

TEAM

Cory Cruser
Lee Coomber
Vimmi Sveinsson
Kannie Lam
Jeroen Sikma

SKILLS

Brand Guidelines
Logo Identity
Design System
UX/UI
Layout Design

MY ROLE

Brand Guidelines
Concept Exploration
PPT Template
Design System
UX/UI App Exploration
Animation

PRESS

Lippincott full case study here ↗

Cenomi press release ↗

Context

For the past thirty years, the Alhokair family name has been synonymous with fashion and retail in Saudi Arabia. As the owner of the Arabian Centers, the largest malls in the country, they’re also the regional franchise arm for many well-known brands including Zara, Cinnabon, and Decathlon.

CHALLENGE

The changing nature of how customers shop, consume entertainment, and socialize, coupled with Saudi Arabia’s increasingly young, digital-savvy population, meant the entire Alhokair portfolio needed to evolve to become a go-to lifestyle brand in the markets it serves.

Our solution

A new refreshed identity and brand architecture with a proposition to “find yourself here” — bringing the best brands from around the world into the hands and hearts of the end-consumer. This lifestyle rebranding would connect more deeply with consumers across all aspects of its customer journey while streamlining how its business and brand partners work with it. One company, one relationship—with endless lifestyle and business growth opportunities.