"We are a different kind of consulting firm. 
By uniquely combining strategic rigor with bold creativity, we drive growth for our clients."
Lippincott brands over the years 1946–2007+
Since the beginning of university, I determinedly set my ambition to pursue a design consultancy career at an ideal firm like Lippincott. My multidisciplinary education gave me the opportunity to learn interrelated skills in human-centered design systems and experiences that paved an early pathway into the field of User Experience/Interface Design. Shifting from tech to consultancy, it was interesting to reflect on how I eventually circled back to this original path I had in mind. 
The work in the branding and innovation field is a challenging and ever-changing service to others. With numerous clients coming from different cultural and industry backgrounds, I'm grateful to be constantly challenged in adapting to new knowledge and familiarizing myself with other global ecosystems around me. To be a successful consultant is to constantly apply yourself to any problem, in any sector, and take a step back and see it from a new perspective. 
I'm excited to take on this new journey and see where it takes me. Stay tuned for more project updates!
WIP Projects ↩︎
• Creating a destination brand to promote Saudi tourism 
• Transforming a wealth management visual system with strategy & web architecture 
• Driving activism through a pro-bono NGO brand value proposition
• Clarifying the brand architecture of an established masterbrand

more projects while you're here?

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