See the world through the lens of 390 million travelers.
For avid travelers hunting worthwhile experiences, TripAdvisor is the most well-established online travel platform that embodies a vast network of users and travel partners by stamping seals of excellence to businesses certified by the people's choice.
A brand that maintains sophistication and liveliness to represent community.

BRAND VALUES 
Trustworthy
Community-oriented
Accessible

BRAND PERSONALITY 
Adventurous
Friendly
Minimal

Visual style guide summary for TripAdvisor

The wise owl — minimally and metaphorically transformed.
The new logo identity aims to revamp and simplify the existing lockup with minimalistic geometry and intentionally constructed to represent a merge between two location points and overall symbolize the lens of travelers in the TripAdvisor community. These visual elements and motifs are used within the rest of the visual system.
Abstraction creates a sense of space.
The gradient circular imagery used within our system is an abstraction of destinations to create belonging and wonder. The location point mark can be used by adjusting gradients and blending modes.
Hues of certification & sophistication.
Our primary color palette is recommended to be used on clean and minimal surfaces, such as for headers, color lines, and typographic posters. These color swatches can be applied with blending mode styles to add transparency. 
A certified stamp of approval.
The wise owl logo is designed to be versatile on nifty tactile application ranging from stationery collateral to lanyards, and from merchandise to certificates that businesses can proudly present.
A brand that is suitable with a variety of photographic captures.
Photography brings an ethereal characteristic to the brand that inspire worldly travels and multicultural destinations promoted across the community.
PROJECT DETAILS

CONTEXT
Independent project
Branding, Logo Design, Style Guide, Mockups
TOOLS
Illustrator, Photoshop, InDesign, Keynote
DURATION 
8 weeks
CLIENT  
Steve Watson
CONTENT DELIVERABLES
Creative Brief (Branding Positioning Statement)
Branding Guidelines
Logo Identity Lockup
Stationery Collateral
Poster Series
Applications (Merchandise, Interface, 1 unique item)

more projects while you're here?

Back to Top