Inspired by Stefan Sagmeister's "The Happy Film", the goal of this project is to identify the themes and motifs, and furthermore, interpret these conversations building on to the film in the form of a conference.  A major theme I identified was the façade of digital media influencing our emotional connection with others. 
This conference is further inspired by Sherry Turkle's book "Alone Together" and the film adaptation of Chad Kultgen's "Men, Women, and Children" as foundational concepts to illustrate the impacts of social media.
As we become immersed in media, are we expecting less from human interaction?
How are devices and online personas redefining connections with each other?

Way-finding event banner and advertising series.

Brainstorming themes and establishing the context of the conference.
Scoping the context of the conference was critical to establish a solid concept, systematizing the major themes and speakers introduced. After thorough reading and research, I was inspired by a range of authors, speakers, activists, and filmmakers to discuss the effects of social media in cross-disciplinary perspectives.
Family & Relationships
Sherry Turkle: Connected but alone?
Helen Fisher: Tech + Love = ?
Social Media Rabbit Hole & Addiction
Scilla Andreen: LIKE
Future of Social Media Interaction
How Social Media can shape our world views
An adaptable logo identity with expression.
Brainstorming a series of logo identity lockups, the system evolved from an organic approach, using forms and shapes to build letterforms that symbolize connectivity, to a geometric quality, using shapes in between letterforms to represent the idea of growing apart and mimic the square-like quality of pixels and icons. 
The final selected logo identity lockup revolves around the idea of centralizing online media as the barrier of emotional connection, illustrating a speech bubble specific to the "typing" wait for another's message. The speech bubble acts as a flexible container that can transform according to the content/type within it. With each content ranging in length, it stretches the distance between the letterforms and adds the complexity of using "conversations" as a motif to represent the juxtaposing idea of being a part of a platform, yet figuratively apart.

Iterations of previous conference name/logo explorations in various arrangements of shapes and typography.

Final 3-part logo lockup versatile to any message of icons within the speech bubble between the letterforms.

A flexible and evolving design system.
The conference system is inspired by iconography we see daily on digital interfaces that represent social media and technology. The system is ever-changing on a flexible grid that could be organized in multiple pathways and directions to show the infinite amount of digital microinteractions we interact with and become immersed in. The subtle grain quality highlights and adds dimension to the flat icons.
Expanding to branding collateral and stationery.
The adaptability of the logotype and its visual elements can easily be expanded to other collateral, using icons and grid to brand stationery, merchandise, and poster series to communicate the themes of the conference.
Branching outside the grid.
The icons designed outside the grid symbolizes the motif of pushing the boundaries of tech and social media organized in thematic representations of the future of technology, media addiction, and social commentary.
A lively composition inspired by micro-interactions.
Motion is used to transform these flat icon graphics into characters adding a layer of dimension and personality. These motion graphics are inspired from the micro-interactions we constantly see on social media. Animations are versatile to use as in-between schedule conference bumpers or social media promotional posts.
Integrated sound into motion.
The sound and animation are designed to follow the speech bubble motif as conversation starters. The music and effects are accompanied with the motion to emphasize the intuitive and fluid interactions. These graphic elements are used in the speaker introduction animation to expand to other video applications. Each speaker would have unique icons associated with their name and topic to maintain unity and variety.
A responsive grid across different surfaces.
Apart from the print and stationery branding collateral, it is also essential to think about how the visual system lives on digital interfaces and breakpoints. Inspired by the digital overloading of notifications & interactions on social media, the online platform is constructed in a fluidity of icons forming into a magnified pixel-like collage. The designs aim to visualize what the conference home screen is like with secondary pages to communicate schedule and speakers information.

Independent project
Branding, Illustration, Layout, Interface, Animation, Sound/Video-editing
10 Weeks (Spring 2019)
Annabelle Gould
DESIGN 369 Visual Systems
Logo Identity
20" x 24" Poster Series
Video Bumpers (Conference/Speaker Intro)
Environmental Piece
Event Merchandise
Website — Home, Speaker, Schedule (with Mobile/Tablet)
Thank you!

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